Success & ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.


The Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead.

Live & On-Demand Exhibitor Webinars:

RETURN TO LIVE: What Exhibitors Can Do to Re-Enter the Live Exhibiting Arena Better Than Before
Date:      Tuesday, September 28, 2021                        Time:     2:00 pm – 3:00 pm Eastern
Registration Link: https://attendee.gotowebinar.com/register/7028419590297975311

With the pandemic shutting down live exhibitions for over a year and a half, chances are your exhibiting program may be a little rusty and could use a tune-up. Now is the perfect time for exhibitors to re-evaluate, re-imagine and improve their exhibiting strategies with improving productivity as a top priority.  In this strategic exhibitor educational session, 30+ year expo veteran and leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will introduce you to the Trade Show Marketing Process. This proven-effective process will help you assess your current/previous level of satisfaction and execution and identify specific areas to focus on as you prepare for your re-entry into live expositions.

Improving & Promoting Your Exhibit Experience to Drive More Qualified Booth Traffic
Click to view the on-demand webinar

Board members and school administrators are busy and super selective about where they focus their time and attention. The challenge facing every exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the attendee put a visit to your exhibit on their Conference must-see agenda.

View this webinar with America’s leading tradeshow productivity expert, Jefferson Davis, for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.  You’ll also learn how to develop valuable in-booth attendee experiences.

Improving Lead Quality and Sales Conversion to Drive ROI
Click to view the on-demand webinar

If exhibiting ROI is the name of your game, lead management is your playbook.” says leading tradeshow productivity expert, Jefferson Davis. View this exhibitor webinar to learn the unique perspectives and strategic practices successful exhibitors use to effectively manage tradeshow leads.  You’ll learn how to set “reach, but realistic” lead goals, how to quickly improve the quality of each lead you capture, how to get visitors to commit to the next action, how to get your sales people, dealers, or distributors to follow-up and report lead conversion, and more!

Improving & Promoting Your Exhibit Experience to Drive More Qualified Booth Traffic
Click to view the on-demand webinar

Board members and school administrators are busy and super selective about where they focus their time and attention. The challenge facing every exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the attendee put a visit to your exhibit on their Conference must-see agenda.

View this webinar with America’s leading tradeshow productivity expert, Jefferson Davis, for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.  You’ll also learn how to develop valuable in-booth attendee experiences.

“How-to” Exhibiting Article Series

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

“Ask the Tradeshow Expert” Email Q&A

NCSBA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-48 hours. Submit your question now.

Ramona PowersSuccess & ROI Center